Marty Brodbeck

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Marty Brodbeck is the Chief Technology Officer of Priceline. He is responsible for all product engineering, infrastructure, data and technology operations for the company.

Marty brings more than 20 years’ worth of experience to Priceline, having led technology teams within the digital commerce, financial, pharmaceutical, biotechnology, consumer products, and media industries. Throughout his career, he has led companies through mobile, cloud, big data, cyber security, infrastructure, content and product engineering changes that have driven new revenue, cost savings and productivity gains across enterprise companies.

At Priceline, Marty has spearheaded the company’s digital transformation, leading a product migration, instituting a new micro-services architecture powered by the cloud and facilitating its robust early adoption of generative AI. Additionally, he developed a new data platform that powers the brand’s marketing and consumer capabilities, which have been essential to the growth of the company.

Prior to Priceline, Marty was CTO at Shutterstock, where he oversaw product engineering, infrastructure mobile, data and security. Marty helped transform the company’s product technology platform and architecture, enabling the company to accelerate growth across its e-commerce business.

Previously, Marty served as CTO of Sterling Talent Solutions, where he drove all product engineering, infrastructure, security and operations functions. He also served as CTO of Pearson PLC, where he helped transform the company from a traditional print publisher to a technology-led digital business. He was also SVO and CTO at Diageo, as well as Chief Architect and CTO for Worldwide Technology Engineering at Pfizer. In 2022, Marty was named one of the top CIOs by Insider and appeared on Forbes’ prestigious CIO Next List of the top 50 tech leaders redefining the CIO role.

Featured Content

Marty BrodbeckMarty Brodbeck
February 14, 2024
32
 MIN
 MIN

On the 34th episode of Enterprise Software Innovators, Marty Brodbeck, CTO of Priceline, joins the show to share his thoughts on organizational frameworks to implement AI effectively, underestimated use cases for generative AI, and how Priceline’s new chatbot Penny uses the latest generative AI capabilities to transform the customer experience.

Marty BrodbeckMarty Brodbeck
February 14, 2024
32
 MIN
 MIN

On the 34th episode of Enterprise Software Innovators, Marty Brodbeck, CTO of Priceline, joins the show to share his thoughts on organizational frameworks to implement AI effectively, underestimated use cases for generative AI, and how Priceline’s new chatbot Penny uses the latest generative AI capabilities to transform the customer experience.

Blogs

How to Train Your Generative AI
February 14, 2024

Read about Marty's perspective on structural models for successful AI deployment, overlooked applications of generative AI, and how Priceline's innovative chatbot Penny leverages cutting-edge generative AI features to revolutionize customer interactions.

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